Our friends at the Independent Book Publishers Association (IBPA) were kind enough to include us in a great piece on how independent publishers craft and refine their missions.

“The process of crafting and refining a mission begins with understanding what the term mission means within the context of your publishing venture.” Deb Vanasse continues, “Ruby K. Payne, CEO of aha! Process, Inc., a company dedicated to improving the education and lives of people in poverty, notes that mission connotes spiritual purpose, while vision is more futuristic, and niche is more about audience.”

“Missions evolve in all sorts of ways. Payne’s mission began in 1996, when she published her first book, A Framework for Understanding Poverty, aimed at reaching teachers and school administrators. With the book’s success, she embraced the expertise and vision of coauthors who applied her ideas to faith communities, higher education, criminal justice, and health care. For each new area of emphasis, aha! Process offers additional books and training services, but the fundamental commitment to the company’s initial mission has never wavered.”

To read about other amazing independent publishers, please see the full article here.