Bridges Out of Poverty: Sometimes You Have to Care Enough to Do It Wrong (06/02/2013)
More on Cascade Engineering in Grand Rapids, Michigan. This article focuses on the rocky start Cascade’s efforts had, and how the company was able to turn obstacles into learning opportunities. Cascade’s CEO, Fred Keller, “…doesn’t think that the role of business is to focus only on economic success, especially at society’s expense, and then just ‘give back’ charity to the community. He believes in ‘doing something good and then making it good business,’ looking for win-win outcomes for Cascade and society together.” Cascade’s welfare-to-career program failed miserably a few times before achieving its astounding 97 percent retention rate. Read more…

View as PDF: Bridges out of Poverty Sometimes you have to care enough to do it wrong